EmploiSoignant

Challenge: Modernizing the visual identity and brand guidelines for a platform connecting healthcare recruiters with candidates.

Solution: A new logo centered on professional collaboration, where the letter "M" subtly depicts two people shaking hands.The "Bonus": The mark also incorporates the number "1" to reinforce the brand's market leadership. To balance the cooler color palette and add a sense of warmth, introduction of vibrant photography and "playful" illustrations to make the brand feel more approachable and human.